Come see us during Glassbuild 2024 in Dallas between September 30 and October 2.

In this blog, we share a couple of companies attempting to compete in the next iteration of the smart glass economy in Europe. 

We made a short list of companies that are well-positioned to compete in the next iteration of smart glass in North America.

The results of SG 1.0 fell short but the lessons learned created a roadmap for smart glass 2.0 companies coming behind them.

The struggles of Smart Glass 1.0 perfectly illustrate a vicious circle driven by three core challenges.

Product price, risk, and value each played a pivotal role in the friction-filled adoption process of smart glass 1.0.

At the core of the smart glass commercialization struggles were issues related to manufacturability.

Tech/product/strategy choices of smart glass 1.0 companies are a root cause of their downfall.

While smart glass 1.0 was fraught with challenges, it is important to examine the positive impacts that came from it: six contributions.